A Little About Me.
I'm Ryan Bailes, a creative director, developer, digital strategist, and entrepreneur based in Tyler, Texas.
I'm a co-owner of Bailes + Zindler, where I work with businesses on everything from websites and ecommerce to search visibility, digital advertising, and analytics.
I have a background in business and accounting, but I've always been drawn to technology and the creative process. I enjoy figuring out how things work, experimenting with new ideas, and finding ways to make something better.
My work is a combination of creative direction, technical execution, and strategic thinking. I enjoy developing the idea, understanding the details, building the solution, and evaluating what happens after it launches.
How I Approach My Work
Start With the Problem.
Before choosing a technology, designing an interface, or developing a strategy, I want to understand what we're actually trying to accomplish.
The right solution isn't always the most complicated one.
Make the Design Matter.
I believe strong visual design can create an immediate impression, communicate an idea, and make an experience memorable.
But it also needs to be clear, usable, responsive, and accessible.
Understand the Technology.
I enjoy working directly with the technical side of projects. Code, integrations, data, performance, deployment, and the details of how systems interact are all part of the creative process for me.
Think Beyond Launch.
A website or digital product doesn't become successful simply because it goes live.
Search visibility, usability, advertising, analytics, maintenance, and ongoing improvements all contribute to its long-term value.
Keep Learning.
Technology changes constantly. I enjoy exploring new frameworks, experimenting with AI, testing new workflows, and understanding how emerging tools might improve the way things are built.
I don't believe every new technology needs to be adopted. I do believe it's worth understanding what's possible.
My Background
My professional experience combines business, accounting, digital marketing, website development, and entrepreneurship.
I earned a bachelor's degree from Baylor University in 2009 and an MBA from the University of Texas at Tyler in 2011.
Earlier in my career, I worked in accounting, including forensic accounting. That experience helped shape my approach to problem-solving, analysis, business operations, and understanding the details behind important decisions.
Today, as a co-owner of Bailes + Zindler, I apply those perspectives to creative and technical work.
I enjoy being involved in both the strategic decisions and the hands-on execution.
What I Work With
Design & Creative
Creative direction, website design, interface design, user experience, responsive layouts, typography, visual storytelling, campaign creative, and web animation.
Development & Technology
HTML, CSS, JavaScript, TypeScript, modern frontend frameworks, GitHub, WordPress, Shopify, APIs, integrations, deployment workflows, and web infrastructure.
Search & Discovery
Technical SEO, local SEO, ecommerce SEO, structured data, Schema.org, JSON-LD, entity optimization, AI search visibility, and content architecture.
Advertising & Analytics
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Google Search Console, conversion tracking, audience strategy, and marketing measurement.
Ecommerce
Shopify, product and collection architecture, merchandising, customer experience, Klaviyo, loyalty integrations, and connected commerce systems.
Infrastructure & Automation
Cloudflare, Vercel, Google Cloud, Airtable, Make, APIs, automation workflows, and AI-assisted development and research.
Beyond Client Work
I enjoy exploring ideas that don't always fit neatly into a client project.
Through AISEOTX.com, I research how traditional and AI-powered search systems discover, interpret, and recommend businesses. I also use it as a place to experiment with technology, publishing, and subjects that interest me.
I'm particularly interested in the intersection of artificial intelligence, web development, search, data, and business opportunities.
That curiosity is a big part of what keeps me building.
Let's Connect.
Whether it's a creative project, a technical challenge, a business idea, or simply a shared interest in technology, I'm always open to a good conversation.