A collection of projects where design, development, technology, and strategy come together.
My work spans different industries and challenges. Some projects emphasize creative design and user experience. Others focus on ecommerce, search visibility, technical systems, or marketing performance.
Most involve a combination of disciplines.
Ecommerce / Shopify / Search Strategy
Working across ecommerce design, product organization, collection architecture, seasonal merchandising, and search optimization for a children's clothing brand.
The work involves connecting the customer-facing shopping experience with the technical systems and information that support product discovery.
Hospitality / Creative / Local Marketing
Digital creative and marketing work for a restaurant and event destination in Tyler, Texas.
Projects include event presentation, promotional content, local search visibility, and creating more consistent connections between the restaurant's website and its marketing activity.
Commercial Real Estate / Website Development / SEO
Website and digital strategy work for a commercial real estate business.
The project brings together professional presentation, clear information architecture, search optimization, and the technical details needed to support a growing digital presence.
Agency / Entrepreneurship / Digital Strategy
As a co-owner of Bailes + Zindler, I'm involved in the creative, technical, and strategic work behind digital projects for businesses across multiple industries.
The agency brings together website design, development, search optimization, digital advertising, analytics, and emerging technology.
These projects represent different types of work, but they share an approach: understand the business, consider the user, choose the right tools, and build with purpose.